Listen carefully, this blog post can make you a lot of money…
Twitter has spent a ton of money figuring out what tweets are popular, what tweets people are actually reading, clicking on, interacting with, retweeting etc…
If someone has a million followers, and they get retweeted a thousand times by ditto head fans, that is valuable…
But, if the followers of the ditto heads ignore the retweets, the message was effectively seen by a thousand people (many of them probably ignored the message and just retweeted it, because their idol told them to).
That tweet, although retweeted 1000 times, not very valuable.
But, if one person, with 0 followers, creates a tweet that EVERYONE pauses to READ in a hashtag room, that is valuable too.
This one tweet could be read by a million people!
Obviously having a lot of fans is important, but, what percentage of a twitterer’s fan base is real? What percentage of a twitterer’s fan base actually reads his/her tweets?
I see people with thousands of followers, that is impressive.
Some of these people are following many people, I honestly believe the maximum number of people, a person can effectively follow is about 200, and that may be too much, verdict pending…
What is really impressive: seeing someone with a ton of followers, that aren’t following many people, like for instance Donald Trump.
Trump is an interesting guy, his tweets are read.
He is not trying to sell you his products, or convince you to join his group, he is just sending out his “wisdom” and people are listening.
I am a fan of Mr. Trumps. I like reading what he has to say; he will say anything he wants, any time he wants.
He also tweets out encouraging, inspirational tidbits, stuff that Vince Lombardi would say, management, leadership, money related quotes.
He is not out there spamming his products with his tweets (for the most part). Most of his tweets are personal advice, and, opinions on any topic he feels anything about.
A majik tweet is a tweet, that, when people see it, they are FASCINATED by it. It catches their eye; they read it, click on it; interact with it; respond to it; ideally retweet it.
If you are new, and don’t have a ton of followers, it is tempting to trade follows, i.e., follow a bunch of people in hopes, some follow you back, or, follow those that follow you (as a thank you gesture).
Don’t do this!
Follow someone, if you are 100% committed to reading their tweets.
Seek followers who are 100% committed to reading your tweets (fans).
This is real; this is power.
How does one get there?
Answer: I’m not sure- but- I have a theory.
First step is to be 100% committed to creating valuable (majik) tweets.
A majik tweet:
- Inspires people.
- Makes people laugh.
- Starts a conversation.
- Makes people think.
- Shows people a cool image.
I’m sure there are many things that could make this above list; what’s important, in creating a majik tweet, is creating a tweet that has value to your recipient.
Does the tweet enrich the reader’s lives, even for just a second?
Here is a list of tweet items, guess which ones are majik tweets; which ones aren’t:
A picture of kittens.
A funny story.
An inspirational quote.
A compelling news story.
A unique perspective you agree with, or disagree with enough to make you respond.
An ad for a book.
An ad for a blog post.
Your concert dates.
The key to creating a majik tweet is to create value for others. A tweet loses its power, the more it benefits you, directly.
Ironic, isn’t it.
If you want your tweet to have power, remove direct benefit from it. Instead, try to create a masterpiece of value, in 140 characters.
A tweet should stand on its own two feet, it should be something beyond click here for the goodies.
Here is a test to see if your tweet has majik power.
The majik tweet test:
If you wrote the 140 character message, on a paper notecard; handed it to a total stranger:
Would they benefit from it? If they did nothing but read it?
Would they put it in their pocket?
Would they xerox it? Hand out copies to their friends?
Would they spend money to have it engraved on a plaque, or frame it?
Tweets like this are hard work. They require an eye for plagiarism, or a very creative mind.
If you are a writer, a comedian, a blogger, or someone that makes a living by selling your words, this concept is difficult. Most of these people become serial spammers on Twitter, in the hopes of selling their paid content; I don’t blame them.
It goes back to the axiom:
Those that focus on giving, will have more than they need.
Those that focus on taking, will NEVER have enough.
Twitter is a brand new medium; there has never been anything like it on Earth. The rules for success are different there, than in any other medium, as words, text of 140 characters, can actually become a living breathing organism, bouncing around in cyberspace for hours, days, weeks, months, years, millennia.
Knowing what must be done, is different than actually doing it:
I have never created a majik tweet, but, when I learn how; you will see me with numbers like Donald.
Commit to trying to add value with every Tweet, if you do, in a year it will pay off in abundance unmeasurable.
Look at Twitter, not as a mass of people to smear spam on…
But, as a group of busy, hardworking people with hopes, dreams, lives.
It is hard to take this type of moral stand when you are just starting out…
But, I would rather have 1000 people who are actually interested in what I have to say, than 50,000 sub for subs, that spam all day, and don’t read a single tweet I send.
If I can create a few majik tweets, and a few majik blog posts, sprinkle in a few majik comments and maybe a majik book or 2, the money will flow from their residuals.
Am I saying not to do self promoting tweets, no. It wasn’t a majik tweet that brought you here, it was a promotional tweet.
I am saying to seek a ratio, a percentage of a twitterer’s tweets and retweets should be for the sole purpose of benefiting others, beyond the benefit the user gets in obtaining the tweeter’s goodies.
Thank you for your time.
If this blog post has value to you:
- Enrich yourself and enrich your fan base by sharing this blog post with others.
- Post a comment. (make it majik so those that see it find you)
- Tweet about this blog.
- Send this post as a link to a friend, who is interested in this topic.
- Subscrribe to the blog, or my twitter account, if you want to see what a majik tweet looks like, or a majik blog post looks like.
I don’t know if I will ever create a majik tweet or blog, but, I’m trying.
© Richard Skeet 2013
- Typical BOYmeetsGIRL: gets hisASSKICKED; TRAINEDby aDANGEROUS SecretSociety, ToGetRevenge story.#furaicompilation #scifi #ya (furaicompilation.wordpress.com)